Reno….that magical sideshow on the way to Lake Tahoe and home to the annual convention of Safari Club International.  SCI offers a lot of reasons for attending their big event – and I mean BIG, somewhere in the vicinity of 20,000 were expected – but I was there to meet with the Records Committee and present the final version of Trophy Score.

Presenting an idea is one thing, which I did way back in the fall of 2008.  Some mockups, concepts, that sort of thing. Seeing a working product is another and like Boone and Crockett, SCI immediately recognized Trophy Score as a tool to reach the most coveted of hunters: the younger generation. Embracing the cutting edge technology of the leading mobile devices in the world, Apple iPhone and (introduced today) iPad, these organizations now have a direct line to kids who love to hunt and who want to know how their trophies measure up.

“But SCI, etc. only track best in class” you say? That’s where Anchorpoint comes in. Hunters, young and old alike, can sync their trophies to the Anchorpoint worldwide trophy room and share them with hunters around the world.  And through Trophy Score, if a hunter believes they have a world-class animal down, there are in-app links to finding official measurers in their area.

If you’ve never been to Reno for the SCI Convention, make plans for it next year.  It’s open to SCI members only so mark your calendars now for January 26-29, 2011.

For more information on Safari Club International, check out their Facebook page, follow them on Twitter and be sure to visit their official website.

The convention had plenty of outfitters, manufacturers and loads of outstanding taxidermy displays. Check out a few of them after the jump.

Read the rest of this entry »

In celebration of Safari Club International’s national convention and Sporting, Hunting & Outdoors Tradeshow (S.H.O.T.) happening this week, Trophy Score is on sale for $2.99 in the iTunes App Store!

S.H.O.T. Show is the largest tradeshow of its kind, open to manufacturers and retailers involved in the sporting, hunting and outdoors industries.  Taking place in Las Vegas, check out their website and blog here for more information.

Safari Club International’s annual event is in Reno, Nevada and is “the ultimate hunters’ market”.  So much is happening in Reno this week, be sure to get up to speed by clicking here.

Trophy Score is the #1 rated iPhone application for scoring big game and includes a free account on Anchorpoint for adding your animals to the worlwide trophy room.  It’s a great learning tool for first-time scorers as well as a valuable resource for veteran trophy takers.

Dayne Shuda of Hunting Business Marketing recently reviewed Trophy Score, an iPhone application for scoring big game developed by Doubletough Ventures, the company behind DoubletoughOutdoors.com.

“Trophy Score was extremely simple to use. There are easy help directions for each section of the scoring procedure. It was easy to enter in my measurements. The 1/8 button made it even simpler and faster.”

We all know about the Booner bucks, SCI monsters and Pope and Young heroes – you see them in the outdoor magazines every month. Trophy Score is for the rest of us, who take a trophy animal that may not qualify for the world record books but are the biggest we’ll ever shoot ourselves. Dayne nails this aspect of the app and the companion website, Anchorpoint.

“I went to the living room by my trophy whitetail buck (it’s a trophy in my eyes) and began working with Trophy Score to score my buck.”

It’s a trophy in my eyes.

Carrying around a photo of your big game animal on your phone is nice, but when synced to Anchorpoint is where the beauty of the system is revealed; now you can compare your trophy to others, research areas to hunt for trophy potential, and learn what to look for when sizing up a buck in the field.

Trophy Score does more than deer. Score elk, turkey, bear, caribou, kudu and a lot more, plus many subspecies.

Check out Hunting Business Marketing’s full review here, then get yourself a copy of Trophy Score. [iTunes link]